Gigl

About

In this UX case study, I will be discussing the design process and implementation of a prototype that helps musicians to create their artist profiles, and allows other users to connect with them, and/or hire them. This project was aimed at creating a platform that caters to the needs of musicians who struggle to find gigs and connect with other musicians to form bands. The goal was to create a user-friendly and intuitive platform that addresses these problems, while ensuring that the entire process of from discovery to transaction is secure and easy!

Research Summary

I conducted interviews, made a user journey map and affinity diagrams to understand the users that I’m designing for and their needs. The main user groups identified were musicians that need to find gigs to perform at, and promoters who are looking for musicians to perform at their venue.

This process also involved empathizing with the target users, ideating by drafting storyboards, wireframes, as well as low and high-fidelity prototypes (using Figma). For each usability study, I would organize my notes into spreadsheets and then synthesize actionable insights and patterns from it.

The user group confirmed the initial hypothesis about Gigl’s users needs, though research helped identify ways to further improve the user experience and also introduce features that could be helpful to them.

Pain Points

Finding gigs

Artists would like an
easier way to discover
gigs nearby, and
promoters would like to
discover artists.

Booking and
Scheduling

Both promoters and
artists would find it
useful to manage their
calendar and schedule in
one place.

Payment

Artists struggle with
receiving timely payments
and reliable organizers.

Personas

After empathizing with the target audience for the app, these were the personas I created that I felt embodied the needs of the users most.

Paper Wireframes

Once I had a clear understanding of the user needs and goals, I started the design and development phase. I started with creating wireframes and user flows that helped visualize the platform's architecture and navigation. I then moved on to the visual design, creating a style guide and designing the interface using Figma. The visual design was aimed at creating a modern and clean interface that is easy to navigate and helps users to focus on the content.

Lo-fi Prototype

Hi-fi Prototype

Usability Study Findings

I conducted two rounds of usability studies. The first was one was done using the low fidelity prototype, which helped me develop and refine the design for a high fidelity prototype. The second rounds findings were based on the high fidelity prototype